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Carlos De Jesus

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Carlos De Jesus is a senior marketing and media executive at Kimberly-Clark, one of the world's largest consumer packaged goods companies, where he leads digital media and data strategy across a portfolio of household brands including Huggies, Kleenex, and Scott. He is recognized within the CPG and AdTech community for championing data-driven media investment and pushing for greater transparency and accountability in programmatic advertising on behalf of major brand advertisers. His career has been rooted in the intersection of brand marketing and emerging advertising technology, with a focus on how large CPG advertisers can leverage first-party data, audience targeting, and measurement innovation to drive business outcomes. At Kimberly-Clark, he has been involved in initiatives around identity resolution, retail media networks, and the evolving cookieless landscape, positioning the company to adapt to a rapidly changing digital ecosystem. De Jesus is regarded as a practitioner-operator voice in AdTech, representing the buy side perspective at industry forums and contributing to conversations around brand safety, media quality, and the responsible use of consumer data. His work reflects the broader challenge facing Fortune 500 advertisers in balancing scale, precision, and privacy in modern digital advertising.

Last updated Jul 10, 2026 by ATDb automated enrichment

Role
Senior Director, Digital Media & Data Strategy
Company
Kimberly-Clark
Based
Dallas, Texas, United States
Years in industry
15 years

Bio

Carlos De Jesus is a senior marketing and media executive at Kimberly-Clark, one of the world's largest consumer packaged goods companies, where he leads digital media and data strategy across a portfolio of household brands including Huggies, Kleenex, and Scott. He is recognized within the CPG and AdTech community for championing data-driven media investment and pushing for greater transparency and accountability in programmatic advertising on behalf of major brand advertisers. His career has been rooted in the intersection of brand marketing and emerging advertising technology, with a focus on how large CPG advertisers can leverage first-party data, audience targeting, and measurement innovation to drive business outcomes. At Kimberly-Clark, he has been involved in initiatives around identity resolution, retail media networks, and the evolving cookieless landscape, positioning the company to adapt to a rapidly changing digital ecosystem. De Jesus is regarded as a practitioner-operator voice in AdTech, representing the buy side perspective at industry forums and contributing to conversations around brand safety, media quality, and the responsible use of consumer data. His work reflects the broader challenge facing Fortune 500 advertisers in balancing scale, precision, and privacy in modern digital advertising.

Career

  • Director, Digital Media

    Kimberly-Clark · prior role

  • Media & Digital Marketing Role

    CPG or Agency (unconfirmed) · prior

Expertise & education

Expertise

Programmatic AdvertisingData StrategyFirst-Party DataRetail Media NetworksIdentity ResolutionBrand SafetyMedia MeasurementCPG Digital Marketing

Speaking topics

CPG Advertiser Perspectives on Programmatic TransparencyFirst-Party Data Strategy in a Cookieless WorldRetail Media and the Evolving Digital Ecosystem

Recognition

Notable achievements

  • Led digital media and data strategy for Kimberly-Clark's multi-billion dollar brand portfolio
  • Championed programmatic transparency and media quality standards on behalf of a major CPG advertiser