Cait Lamberton

Professor of Marketing & Behavioral Economics at Wharton School, University of Pennsylvania

Academic voices bridging behavioral science and AdTech practice are underrepresented in industry databases despite their growing influence on privacy regulation and consent design.

Last updated Jun 8, 2026 by the ATDb Editorial Team

Bio

Cait Lamberton is a leading academic researcher whose work on consumer privacy, digital advertising psychology, and behavioral responses to targeted advertising informs both regulatory debate and industry practice. She advises AdTech and brand clients on the behavioral science underpinning ad effectiveness and consent frameworks.

Expertise

Consumer Privacy PsychologyAd Effectiveness ResearchBehavioral Economics