Bryan Leach

Bryan Leach is the founder and CEO of Ibotta, a leading performance marketing platform that connects consumer packaged goods brands and retailers with shoppers through cash-back offers and digital promotions. Since launching Ibotta in 2012, Leach has built it into one of the most significant digital promotions networks in the United States, with the platform having distributed over $1.5 billion in cash rewards and reaching tens of millions of users. Ibotta went public on the New York Stock Exchange in April 2024, one of the most notable AdTech and marketing technology IPOs of that year. Before founding Ibotta, Leach practiced law, including a stint at a prominent law firm, before pivoting to entrepreneurship. His legal background informed his disciplined approach to building Ibotta's publisher network and brand partnerships. Under his leadership, Ibotta has expanded beyond its consumer app roots to power promotions infrastructure for major retailers and publishers through its Ibotta Performance Network. Leach is regarded as a significant operator in the performance marketing and digital promotions space, having repositioned Ibotta from a consumer cashback app into a B2B promotions network that competes for CPG marketing budgets alongside trade promotion and digital advertising channels.

Last updated Nov 5, 2026 by ATDb automated enrichment