Brian Stempeck

Brian Stempeck is a senior AdTech executive best known for his long-tenured leadership at Basis Technologies (formerly Centro), where he has helped build and position one of the largest independent programmatic advertising platforms in North America. As Chief Strategy Officer, he drives the company's strategic direction across programmatic buying, direct media, and workflow automation — serving major agencies and brands navigating an increasingly complex omnichannel media environment. His work has been central to Centro's rebranding and evolution into Basis Technologies, reflecting a broader platform vision that goes beyond media buying into enterprise-grade advertising operations. Stempeck has spent the bulk of his career at Centro/Basis Technologies, rising through roles that spanned client strategy, partnerships, and platform development. His tenure gives him a rare longitudinal perspective on the programmatic ecosystem — from the early days of real-time bidding through the current era of AI-driven optimization, identity resolution challenges, and privacy regulation. He has been a consistent voice in industry conversations around automation, media workflow efficiency, and the operational challenges facing modern advertising organizations. Beyond his internal leadership role, Stempeck is recognized as a thought leader and frequent industry speaker, contributing to discussions on the future of programmatic, the consolidation of AdTech stacks, and the evolving relationship between agencies and technology platforms. His influence is rooted in operational depth and strategic clarity rather than a single landmark innovation, making him a respected figure among practitioners and platform builders alike.

• Played a key strategic role in Centro's rebranding to Basis Technologies, reflecting a platform-level vision for enterprise advertising automation
• Helped grow Basis Technologies into one of the largest independent programmatic platforms serving agencies and brands in North America
• Long-tenured executive whose strategic leadership has spanned multiple major industry shifts including RTB adoption, programmatic direct, and privacy regulation