Skip to content
ATDbbeta
BM

Brian Monahan

Thought Leader

Brian Monahan is a media strategy and consumer intelligence executive best known for translating complex audience data into actionable marketing strategy for major brands and agencies. He founded Welcome Intelligence, a consultancy focused on consumer insights and media strategy, drawing on decades of experience advising Fortune 500 companies on how to connect with audiences in a rapidly shifting media landscape. Monahan spent a significant portion of his career at IPG Mediabrands, where he served as Managing Director of the Intelligence unit, leading research, insights, and thought leadership for one of the world's largest media agency networks. In that role, he was instrumental in developing proprietary research and consumer trend reports that informed media planning and buying decisions across IPG's portfolio of clients and agencies. He is recognized in the advertising and media industry as a sharp analyst of consumer behavior and media consumption trends, frequently contributing to industry conversations around the future of media, audience fragmentation, and the evolving relationship between brands and consumers. His work bridges quantitative research and strategic storytelling, making him a sought-after voice on panels and in trade publications.

Company: Welcome IntelligenceBased: New York, New York, United States

Last updated Oct 7, 2026 by ATDb automated enrichment

AI-drafted from public sources1 source cited

Years in industry
20 years

Bio

Brian Monahan is a media strategy and consumer intelligence executive best known for translating complex audience data into actionable marketing strategy for major brands and agencies. He founded Welcome Intelligence, a consultancy focused on consumer insights and media strategy, drawing on decades of experience advising Fortune 500 companies on how to connect with audiences in a rapidly shifting media landscape. Monahan spent a significant portion of his career at IPG Mediabrands, where he served as Managing Director of the Intelligence unit, leading research, insights, and thought leadership for one of the world's largest media agency networks. In that role, he was instrumental in developing proprietary research and consumer trend reports that informed media planning and buying decisions across IPG's portfolio of clients and agencies. He is recognized in the advertising and media industry as a sharp analyst of consumer behavior and media consumption trends, frequently contributing to industry conversations around the future of media, audience fragmentation, and the evolving relationship between brands and consumers. His work bridges quantitative research and strategic storytelling, making him a sought-after voice on panels and in trade publications.

Expertise & education

Expertise

Consumer InsightsMedia StrategyAudience ResearchMedia PlanningBrand StrategyThought LeadershipMedia Consumption TrendsMarketing Intelligence

Education

  • Bachelor's Degree, University (specific institution not confirmed)

Speaking topics

Consumer Behavior and Media ConsumptionThe Future of Media and AdvertisingAudience FragmentationBrand Strategy in a Shifting Media Landscape

Recognition

Notable achievements

  • Founded Welcome Intelligence, a boutique consultancy focused on consumer and media intelligence
  • Led IPG Mediabrands' Intelligence practice, producing widely cited consumer trend research used across the agency network

Publications

  • Various consumer trend and media intelligence reports published through IPG Mediabrands