Brandy Berthelson

Brandy Berthelson is widely recognized in the AdTech industry for her long-running editorial work covering programmatic advertising, publisher monetization, and the broader digital media landscape. She spent a significant portion of her career at AdExchanger, one of the most influential trade publications in the advertising technology space, where she served as a senior editor and helped shape industry discourse around topics like header bidding, identity solutions, and the open web. Her editorial work at AdExchanger gave her a front-row seat to the major shifts in AdTech over the past decade, including the rise of programmatic buying, the deprecation of third-party cookies, and the ongoing tension between walled gardens and the open ecosystem. She was known for producing clear, well-sourced reporting that helped practitioners and executives alike navigate complex industry developments. More recently, Berthelson joined Restart, continuing her focus on AdTech journalism and analysis. Her career reflects a consistent commitment to independent, credible coverage of an industry that often lacks transparency, making her a trusted voice among publishers, agencies, and technology vendors.

Last updated Aug 25, 2026 by ATDb automated enrichment · Connections updated Aug 31, 2026