Branden Goodman

Branden Goodman is a media and advertising technology professional at Unilever, where he focuses on programmatic strategy, data-driven marketing, and the evolving digital media landscape. Operating from the buy side at one of the world's largest consumer goods companies, Goodman works at the intersection of brand marketing and AdTech infrastructure, helping Unilever navigate challenges such as identity resolution, cookieless targeting, and media transparency. Goodman has built his career within the brand and agency ecosystem, developing expertise in programmatic buying, audience targeting, and the technical underpinnings of digital advertising. His position at Unilever places him among a cohort of sophisticated in-house media practitioners who are increasingly shaping industry standards and vendor relationships from the advertiser side. As a practitioner at a major global advertiser, Goodman engages with industry bodies and participates in conversations around media quality, supply chain transparency, and the future of addressable advertising. His work reflects the broader trend of large brands building internal AdTech competencies to reduce reliance on intermediaries and improve accountability in digital media spend.

Last updated Jul 10, 2026 by ATDb automated enrichment