Bohuslav Rychlik

Executive

Leaders at major non-English-language digital publishers operating independent ad tech stacks in Central/Eastern Europe are almost entirely absent from global AdTech databases despite their regional significance.

Role: Head of Programmatic & Ad TechCompany: Seznam.cz

Last updated Jun 29, 2026 by the ATDb Editorial Team

Bio

Bohuslav Rychlik leads programmatic and ad tech operations at Seznam.cz, the dominant Czech search and media platform that operates as a significant independent alternative to Google in Central Europe. He oversees the platform's SSP infrastructure and data-driven advertising products serving the Czech and Slovak markets.

Expertise & education

Expertise

Programmatic AdvertisingPublisher MonetizationCentral European Ad Tech