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Bill Demas
Startup CEO Coach & Company Builder at Independent
Coaching startup CEOs and building companies as an independent operator
Last updated May 31, 2026 by the ATDb Editorial Team
Bio
Bill Demas is a Startup CEO Coach and Company Builder working independently. A veteran ad-tech and software executive, he previously served as CEO of Tremor Video and CEO of Conviva, building deep expertise in digital advertising and media technology leadership.
Previous Roles
CEO
Tremor Video (2013–2016)
CEO
Conviva (prior)
Expertise
Connected TV (CTV) AdvertisingIndependent Ad MeasurementProgrammatic AdvertisingDemand-Side Platforms (DSP)Data Management Platforms (DMP)Audience-Based BuyingCross-Platform MeasurementAdTech Company Scaling
Education
- BA, University of California, Berkeley
Notable Achievements
- Led Innovid through a SPAC merger and public listing on the NYSE in late 2021
- Scaled Turn into one of the leading independent DSP/DMP platforms of the early programmatic era
- Positioned Innovid as a top independent CTV measurement alternative amid growing scrutiny of platform-owned measurement
Speaking Topics
Independent measurement in the CTV ecosystemThe future of connected TV advertisingProgrammatic advertising evolutionStreaming fragmentation and cross-platform reachSeparating media from measurement
Board Memberships
Innovid (public company board)
Connections