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Bill Demas

Operator

Bill Demas is a Startup CEO Coach and Company Builder at Independent. He previously served as Vice President of Sales at DoubleClick from 2005 to 2010. He is known for scaling Turn into one of the leading independent DSP/DMP platforms during the early programmatic advertising era.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role
Startup CEO Coach & Company Builder
Company
Independent
Based
New York, New York, United States
Years in industry
20 years

Bio

Bill Demas is a Startup CEO Coach and Company Builder at Independent. He previously served as Vice President of Sales at DoubleClick from 2005 to 2010. He is known for scaling Turn into one of the leading independent DSP/DMP platforms during the early programmatic advertising era.

Career

  • CEO

    Tremor Video · 2013–2016

  • CEO

    Conviva · prior

Expertise & education

Expertise

Connected TV (CTV) AdvertisingIndependent Ad MeasurementProgrammatic AdvertisingDemand-Side Platforms (DSP)Data Management Platforms (DMP)Audience-Based BuyingCross-Platform MeasurementAdTech Company Scaling

Education

  • BA, University of California, Berkeley

Speaking topics

Independent measurement in the CTV ecosystemThe future of connected TV advertisingProgrammatic advertising evolutionStreaming fragmentation and cross-platform reachSeparating media from measurement

Recognition

Notable achievements

  • Scaled Turn into one of the leading independent DSP/DMP platforms of the early programmatic era