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Bernd Körber

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Bernd Körber is a senior brand and product executive at BMW Group, currently serving as Head of Brand BMW, where he oversees the strategic direction of the BMW brand including brand positioning, product management, and marketing communications. He plays a central role in defining how BMW presents itself to consumers globally, spanning product storytelling, brand identity, and go-to-market strategy. Körber has built his career within the BMW Group ecosystem, accumulating deep expertise in brand management and product strategy for premium automotive. He has been a visible spokesperson for BMW's brand philosophy, including the company's approach to electrification and the evolution of the BMW identity in a rapidly changing automotive landscape. In interviews and public appearances, Körber has spoken about balancing BMW's heritage with its future direction, particularly around electric vehicles and the challenge of maintaining brand desirability while transforming the product portfolio.

Last updated Oct 11, 2026 by ATDb automated enrichment

Role
Head of Brand BMW
Company
BMW
Based
Munich, Bavaria, Germany

AI-drafted from public sources1 source cited

Years in industry
15 years

Bio

Bernd Körber is a senior brand and product executive at BMW Group, currently serving as Head of Brand BMW, where he oversees the strategic direction of the BMW brand including brand positioning, product management, and marketing communications. He plays a central role in defining how BMW presents itself to consumers globally, spanning product storytelling, brand identity, and go-to-market strategy. Körber has built his career within the BMW Group ecosystem, accumulating deep expertise in brand management and product strategy for premium automotive. He has been a visible spokesperson for BMW's brand philosophy, including the company's approach to electrification and the evolution of the BMW identity in a rapidly changing automotive landscape. In interviews and public appearances, Körber has spoken about balancing BMW's heritage with its future direction, particularly around electric vehicles and the challenge of maintaining brand desirability while transforming the product portfolio.

Expertise & education

Expertise

Brand ManagementProduct ManagementAutomotive MarketingBrand PositioningPremium Brand StrategyElectric Vehicle MarketingGo-to-Market Strategy

Speaking topics

Premium brand strategy in the age of electrificationBalancing heritage and innovation in automotive brandingProduct storytelling and brand identity

Recognition

Notable achievements

  • Leads brand and product management strategy for BMW, one of the world's top premium automotive brands
  • Spokesperson for BMW's brand evolution and electrification narrative in public and industry forums