Ben Sylvan

Ben Sylvan is a senior advertising technology executive best known for his role in shaping Amazon Ads' strategic partnerships and positioning the company as a dominant force in the retail media and programmatic advertising landscape. As VP of Strategy & Partnerships at Amazon Ads, he oversees relationships with agencies, brands, and technology partners, and plays a central role in expanding Amazon's DSP ecosystem and first-party data offerings to advertisers globally. Sylvan has been instrumental in Amazon's transformation from a primarily e-commerce company into one of the world's most significant advertising technology platforms. His work spans retail media network development, demand-side platform partnerships, and the strategic alliances that enable advertisers to tap into Amazon's unparalleled consumer purchase data. His leadership has contributed to Amazon Ads growing into a multi-billion dollar business that competes directly with Google and Meta for digital advertising budgets. With a career spanning over a decade in digital advertising and media, Sylvan brings deep expertise in programmatic advertising, data-driven marketing, and platform strategy. He is regarded within the industry as a dealmaker and strategic operator who understands both the technical and commercial dimensions of modern AdTech partnerships.

• Led strategic partnership expansion for Amazon Ads, contributing to its growth as a top-three global digital advertising platform
• Oversaw DSP partnership programs that connect major advertisers and agencies to Amazon's consumer data ecosystem
• Played a key role in scaling Amazon's retail media network into a multi-billion dollar advertising business