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Assaf Henkin
Assaf Henkin is Co-Founder and CEO of Jedify. A serial AdTech entrepreneur, he previously founded and led companies including Optable, and held senior roles at Amobee, Tremor, and Kontera, with deep expertise in privacy-preserving data and the post-cookie identity landscape.
Last updated Jun 6, 2026 by the ATDb Editorial Team
- Years in industry
- 15 years
Bio
Assaf Henkin is Co-Founder and CEO of Jedify. A serial AdTech entrepreneur, he previously founded and led companies including Optable, and held senior roles at Amobee, Tremor, and Kontera, with deep expertise in privacy-preserving data and the post-cookie identity landscape.
Career
Senior Engineering and Product Leadership Roles
Various Technology and Media Companies · Prior to 2019
Advisory roles
IAB Tech Lab working groupsW3C working groups
Expertise & education
Expertise
Data Clean RoomsPrivacy-Enhancing TechnologiesIdentity ResolutionCookieless AdvertisingAudience Data CollaborationProgrammatic AdvertisingIAB Tech Lab StandardsFirst-Party Data Strategy
Speaking topics
Privacy-Safe Data CollaborationData Clean Rooms in AdvertisingCookieless Identity and the Future of TargetingFirst-Party Data ActivationPrivacy-Enhancing Technologies in AdTech
Recognition
Notable achievements
- Co-founded Optable, one of the first dedicated data clean room platforms built for the advertising industry
- Active contributor to IAB Tech Lab and W3C working groups shaping privacy-preserving identity standards
- Helped establish Optable as a recognized privacy-safe infrastructure provider among major publishers and broadcasters
Publications
- Various industry blog posts and technical articles via Optable.co on clean rooms and privacy-preserving advertising
Connection details