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Assaf Henkin

Standards Setter

Assaf Henkin is Co-Founder and CEO of Jedify. A serial AdTech entrepreneur, he previously founded and led companies including Optable, and held senior roles at Amobee, Tremor, and Kontera, with deep expertise in privacy-preserving data and the post-cookie identity landscape.

Last updated Sep 27, 2026 by the ATDb Editorial Team

Role
Co-Founder & CEO
Company
Jedify
Based
Montreal, Quebec, Canada

AI-drafted from public sources4 sources cited

Years in industry
15 years

Bio

Assaf Henkin is Co-Founder and CEO of Jedify. A serial AdTech entrepreneur, he previously founded and led companies including Optable, and held senior roles at Amobee, Tremor, and Kontera, with deep expertise in privacy-preserving data and the post-cookie identity landscape.

Expertise & education

Expertise

Data Clean RoomsPrivacy-Enhancing TechnologiesIdentity ResolutionCookieless AdvertisingAudience Data CollaborationProgrammatic AdvertisingIAB Tech Lab StandardsFirst-Party Data Strategy

Speaking topics

Privacy-Safe Data CollaborationData Clean Rooms in AdvertisingCookieless Identity and the Future of TargetingFirst-Party Data ActivationPrivacy-Enhancing Technologies in AdTech

Recognition

Notable achievements

  • Co-founded Optable, one of the first dedicated data clean room platforms built for the advertising industry
  • Active contributor to IAB Tech Lab and W3C working groups shaping privacy-preserving identity standards
  • Helped establish Optable as a recognized privacy-safe infrastructure provider among major publishers and broadcasters

Publications

  • Various industry blog posts and technical articles via Optable.co on clean rooms and privacy-preserving advertising