A
Assaf Henkin
Co-Founder & CEO at Jedify
Building Optable as a privacy-safe data clean room and collaboration platform, and contributing to IAB Tech Lab and W3C standards that define the future of cookieless identity and audience activation.
Last updated May 30, 2026 by the ATDb Editorial Team · Connections updated May 31, 2026
Bio
Assaf Henkin is Co-Founder and CEO of Jedify. A serial AdTech entrepreneur, he previously founded and led companies including Optable, and held senior roles at Amobee, Tremor, and Kontera, with deep expertise in privacy-preserving data and the post-cookie identity landscape.
Previous Roles
Senior Engineering and Product Leadership Roles
Various Technology and Media Companies (Prior to 2019)
Expertise
Data Clean RoomsPrivacy-Enhancing TechnologiesIdentity ResolutionCookieless AdvertisingAudience Data CollaborationProgrammatic AdvertisingIAB Tech Lab StandardsFirst-Party Data Strategy
Notable Achievements
- Co-founded Optable, one of the first dedicated data clean room platforms built for the advertising industry
- Active contributor to IAB Tech Lab and W3C working groups shaping privacy-preserving identity standards
- Helped establish Optable as a recognized privacy-safe infrastructure provider among major publishers and broadcasters
Speaking Topics
Privacy-Safe Data CollaborationData Clean Rooms in AdvertisingCookieless Identity and the Future of TargetingFirst-Party Data ActivationPrivacy-Enhancing Technologies in AdTech
Publications
- Various industry blog posts and technical articles via Optable.co on clean rooms and privacy-preserving advertising
Advisory Roles
IAB Tech Lab working groupsW3C working groups
Connections