Ari Rosenberg
Founder & CEO at Performance Pricing Holdings
Rosenberg is a distinctive and respected long-term voice in digital advertising publishing and business model innovation, with decades of industry experience and a loyal readership.
Last updated Apr 23, 2026 by the ATDb Editorial Team
Ari Rosenberg is a veteran digital advertising executive and founder who has long advocated for alternative pricing models in digital advertising beyond CPM, including performance-based publisher compensation models. He is a longtime columnist for MediaPost's Online Publishing Insider and a respected contrarian voice on digital advertising business models. His writing and speaking challenge conventional wisdom about how publishers and advertisers should structure their commercial relationships.