Anshul Jaiswal

Anshul Jaiswal is a digital media and advertising technology professional based in Saudi Arabia, currently leading digital operations at UM KSA (Universal McCann Saudi Arabia), part of the IPG Mediabrands network. He is recognized for his ability to bridge data-driven media planning with programmatic execution in one of the region's fastest-growing advertising markets, helping brands navigate the evolving MENA digital landscape with measurable outcomes. Over the course of his career, Jaiswal has built expertise across performance marketing, programmatic advertising, and integrated digital strategy, working with major regional and multinational clients. His work at UM KSA reflects a broader trend of global agency networks deepening their AdTech capabilities in Gulf markets, where digital ad spend has been growing rapidly amid Vision 2030 initiatives driving media investment. Jaiswal's career trajectory reflects progressive responsibility within agency environments, with a focus on translating complex AdTech tools and platforms into actionable media strategies for clients across sectors including FMCG, finance, and retail. His operational expertise spans demand-side platforms, audience targeting, and campaign analytics.

Last updated Sep 27, 2026 by the ATDb Editorial Team