Angelina Gennis

Angelina Gennis is a Research Director at Forrester Research where she covers the intersection of advertising technology, programmatic media, and the rapidly shifting identity landscape. Her analyst coverage is particularly influential among enterprise marketing organizations navigating the deprecation of third-party cookies, the rise of retail media networks, and the proliferation of demand-side platforms. Her published Forrester Wave evaluations and research reports serve as procurement guides for large advertisers and agency holding companies making significant AdTech investment decisions. Gennis has built a reputation for translating complex technical developments in programmatic infrastructure into actionable strategic guidance for CMOs, media directors, and marketing technology leaders. Her work on cookieless targeting approaches, including assessments of identity solutions such as UID 2.0 and contextual alternatives, has positioned her as a go-to voice for brands seeking clarity amid industry uncertainty. Her retail media network research has helped brands and agencies benchmark and evaluate the growing ecosystem of publisher-owned data and inventory offerings. Prior to her current role, Gennis developed expertise across media and advertising research, building the analytical foundation that underpins her current coverage area. As a Forrester analyst, she regularly contributes to industry conversations through published reports, briefings with AdTech vendors, and advisory engagements with enterprise clients, making her a consistent presence in shaping how the buy side evaluates and adopts emerging advertising technologies.

Last updated Jul 10, 2026 by ATDb automated enrichment