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Amy Crowther

Operator

Amy Crowther is a digital media and programmatic advertising professional at Incubeta, a global digital marketing agency with deep roots in Google Marketing Platform partnerships. She is recognized for her expertise in paid media strategy, helping brands navigate the increasingly complex landscape of programmatic buying, audience targeting, and campaign optimization across multiple channels. At Incubeta, Amy has been involved in shaping paid media offerings for clients, leveraging the agency's strong Google partnership ecosystem to deliver data-driven advertising solutions. Her work spans search, display, and programmatic channels, with a focus on performance and measurable outcomes for brand and agency clients. Amy is part of a broader team at Incubeta that has positioned the agency as a leading independent player in the AdTech and digital marketing space, particularly in the UK and EMEA markets. Her contributions reflect a practitioner-level understanding of the tools and platforms that underpin modern digital advertising.

Last updated Jul 10, 2026 by ATDb automated enrichment

Role
Head of Paid Media
Company
Incubeta
Based
United Kingdom
Years in industry
10 years

Bio

Amy Crowther is a digital media and programmatic advertising professional at Incubeta, a global digital marketing agency with deep roots in Google Marketing Platform partnerships. She is recognized for her expertise in paid media strategy, helping brands navigate the increasingly complex landscape of programmatic buying, audience targeting, and campaign optimization across multiple channels. At Incubeta, Amy has been involved in shaping paid media offerings for clients, leveraging the agency's strong Google partnership ecosystem to deliver data-driven advertising solutions. Her work spans search, display, and programmatic channels, with a focus on performance and measurable outcomes for brand and agency clients. Amy is part of a broader team at Incubeta that has positioned the agency as a leading independent player in the AdTech and digital marketing space, particularly in the UK and EMEA markets. Her contributions reflect a practitioner-level understanding of the tools and platforms that underpin modern digital advertising.

Expertise & education

Expertise

Paid Media StrategyProgrammatic AdvertisingGoogle Marketing PlatformDisplay AdvertisingPaid SearchAudience TargetingCampaign OptimizationPerformance Marketing

Speaking topics

Paid Media StrategyProgrammatic AdvertisingDigital Campaign Optimization

Recognition

Notable achievements

  • Senior paid media leadership role at Incubeta, a globally recognized Google Marketing Platform partner