A
Amir Efrati
Editor & Co-Founder at The Information
Efrati's investigative reporting on Google's ad business and major platform companies has made him one of the most impactful journalists covering AdTech, influencing policy and industry understanding.
Last updated Jun 6, 2026 by the ATDb Editorial Team
Bio
Amir Efrati is a co-founder and senior editor at The Information, a subscription technology news outlet that frequently breaks major stories about Google, Meta, and the broader AdTech industry. He has reported extensively on the inner workings of digital advertising businesses and antitrust investigations into major platforms. His investigative journalism has directly influenced regulatory and industry conversations around AdTech.
Expertise
Technology JournalismPlatform AdvertisingAntitrust Coverage