Amelie Grenier

Amelie Grenier is recognized as a leading architect of programmatic and data strategy within the French-Canadian media landscape, building Quebecor Media's first-party data infrastructure at a time when the industry is navigating the deprecation of third-party cookies and tightening privacy regulations. Her work sits at the intersection of commercial monetization and privacy compliance, making her a distinctive voice in a market that operates under both federal PIPEDA frameworks and Quebec's more stringent Law 25 (Bill 64) requirements. At Quebecor, Grenier has been central to developing direct programmatic deal structures — including private marketplaces and programmatic guaranteed arrangements — that leverage the company's rich audience data across its portfolio of television, digital, and publishing properties. Her focus on first-party data activation positions Quebecor as a competitive alternative to walled gardens for advertisers seeking authenticated, consent-based audiences in the Quebec market. Grenier represents a growing cohort of senior AdTech operators in Canada who must balance the commercial imperatives of programmatic growth with a uniquely complex regulatory and cultural environment. Her expertise in navigating French-language audience segmentation and Quebec-specific privacy law gives her a profile that extends beyond typical programmatic leadership roles.

Last updated Jul 10, 2026 by ATDb automated enrichment