Amanda Richman

Amanda Richman is a seasoned media and advertising executive best known for her leadership roles at Mindshare and WPP, where she helped drive the evolution of data-driven, audience-first media strategy. She served as CEO of Mindshare North America, one of the world's largest media agencies, overseeing its operations and strategic direction across the United States and Canada. Prior to that role, she held senior positions focused on digital and integrated media, building a reputation as a forward-thinking operator at the intersection of media, data, and technology. Richman spent a significant portion of her career at Starcom MediaVest Group (now Publicis Media), where she rose through the ranks in digital media and investment roles before moving to WPP's Mindshare. Her tenure at Mindshare North America was marked by efforts to modernize the agency's capabilities in areas such as programmatic advertising, data partnerships, and audience targeting. She departed WPP in 2023 and subsequently served as Executive in Residence at the IAB (Interactive Advertising Bureau), contributing to industry thought leadership and standards work. As of the most recent confirmed information, she does not hold a confirmed permanent role.

Last updated Oct 11, 2026 by ATDb automated enrichment · Connections updated Oct 12, 2026