Amanda Richman

Amanda Richman is one of the most influential operators in the advertising technology ecosystem, serving as President of US Data & Technology at GroupM, the world's largest media investment company and a WPP division. In this role, she oversees data strategy, programmatic infrastructure, and technology partnerships across GroupM's agency portfolio — including Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners — collectively responsible for hundreds of billions of dollars in global media investment. Her decisions on identity solutions, data partnerships, and AdTech vendor relationships carry significant weight across the entire digital advertising supply chain. Richman has built her career at the intersection of media and technology, with deep expertise in programmatic advertising, audience targeting, and data-driven marketing. She has been a central figure in guiding GroupM and its agency brands through some of the industry's most disruptive transitions, including the deprecation of third-party cookies, the rise of privacy regulations such as GDPR and CCPA, and the rapid evolution of connected TV and retail media. Her work on identity resolution and clean room technologies has positioned GroupM as a forward-thinking leader in privacy-safe advertising. Prior to her current role, Richman held senior leadership positions within GroupM and its agencies, developing a reputation as a pragmatic and strategic operator who bridges the gap between technology innovation and real-world media buying at scale. She is a frequent voice at industry events and a respected figure among both buy-side and sell-side stakeholders in the AdTech ecosystem.

• Bachelor's Degree, University of Michigan

• Led GroupM's US data and technology strategy overseeing programmatic infrastructure impacting billions in annual media spend
• Guided GroupM agencies through the transition away from third-party cookies, implementing privacy-safe identity and measurement solutions
• Instrumental in building GroupM's data partnership ecosystem and evaluating emerging AdTech vendors at scale
• Helped position GroupM as an industry leader in clean room adoption and privacy-compliant audience targeting