Alyssa Boehringer

Alyssa Boehringer is a senior programmatic and data strategy executive at Condé Nast, one of the world's most prestigious premium publishers, where she leads the company's programmatic revenue operations and data partnership initiatives. Her work sits at the intersection of publisher monetization and the industry's broader shift away from third-party cookies, making her a key voice in how premium media companies adapt their identity and data strategies to preserve addressability and revenue in a privacy-first landscape. In her role, Boehringer oversees Condé Nast's relationships with supply-side platforms (SSPs), its approach to first-party data activation, and the publisher's positioning within emerging identity frameworks. She is responsible for ensuring that Condé Nast's portfolio of iconic brands — including Vogue, The New Yorker, Wired, and GQ — can deliver measurable, targeted advertising at scale without reliance on deprecated tracking technologies. Boehringer represents a generation of publisher-side operators who have become increasingly influential in shaping AdTech standards and commercial norms, as the balance of power in programmatic shifts toward first-party data holders. Her expertise spans header bidding infrastructure, identity resolution solutions, and the strategic negotiation of data and technology partnerships that define how premium inventory is valued and transacted in open and private marketplace environments.

Last updated Jun 24, 2026 by ATDb automated enrichment