Alyssa Atkins

Alyssa Atkins is a senior programmatic and addressability leader at Dotdash Meredith, one of the largest digital publishing companies in the United States. In her role as VP of Programmatic & Addressability, she is responsible for shaping the company's programmatic revenue strategy and guiding its transition away from third-party cookie dependence through first-party data activation, contextual targeting, and emerging identity solutions. Her work sits at the critical intersection of publisher monetization and the evolving identity infrastructure reshaping the open web. Atkins has been a key figure in deploying Dotdash Meredith's D/Cipher contextual intelligence platform and other first-party data initiatives that allow the publisher to deliver addressable advertising without relying on deprecated tracking mechanisms. Her efforts reflect a broader industry shift toward privacy-compliant, publisher-owned data strategies, and she has helped position Dotdash Meredith as a forward-thinking partner for advertisers navigating signal loss. With a career rooted in digital media and programmatic advertising, Atkins brings deep operational expertise to a role that requires both technical fluency and commercial acumen. She is recognized within the AdTech community for her practical, publisher-centric approach to addressability challenges and her ability to translate complex identity infrastructure changes into actionable revenue strategies.

Last updated Jun 24, 2026 by ATDb automated enrichment