Alyssa Atkins

Executive

VP-level programmatic leads at major publishers are critical ecosystem participants who are frequently underrepresented relative to vendor-side executives; Atkins exemplifies this gap.

Role: VP, Programmatic & AddressabilityCompany: Dotdash Meredith

Last updated Jun 18, 2026 by the ATDb Editorial Team

Bio

Alyssa Atkins oversees programmatic revenue strategy and addressability initiatives at Dotdash Meredith, one of the largest digital publishers in the US. She has been instrumental in deploying first-party data solutions and contextual targeting alternatives as third-party cookies deprecate. Her work bridges publisher monetization with evolving identity infrastructure.

Expertise & education

Expertise

Publisher MonetizationAddressabilityFirst-Party Data