Chief Marketing Officer at Criteo
Repositioning Criteo as a commerce media and retail media leader in the privacy-first era, and championing cookieless advertising solutions through strategic B2B marketing and thought leadership.
Last updated Feb 27, 2026 by AI Enrichment
Alysia Borsa is the Chief Marketing Officer at Criteo, the global commerce media company, where she leads brand strategy, demand generation, and go-to-market execution across a platform serving thousands of advertisers, agencies, and retailers worldwide. She has been a central figure in repositioning Criteo from a retargeting specialist to a full-stack commerce media platform, articulating the company's vision for privacy-preserving advertising at a time when the industry is undergoing fundamental structural change driven by cookie deprecation and tightening privacy regulation. Borsa brings deep expertise in B2B marketing within the technology and advertising sectors, with a career that spans brand strategy, product marketing, and demand generation. At Criteo, she has focused on elevating the company's thought leadership around retail media networks, first-party data strategies, and cookieless identity solutions, helping position Criteo as a trusted partner for brands and retailers navigating the post-third-party-cookie landscape. Her work has been instrumental in communicating Criteo's Commerce Media Platform to a global audience of marketing and retail decision-makers. Recognized as a thought leader in AdTech, Borsa regularly speaks and publishes on topics including the evolution of retail media, privacy-compliant targeting, and the future of digital commerce. Her leadership style emphasizes aligning marketing closely with product and commercial strategy, ensuring that Criteo's market narrative reflects the real capabilities and direction of its technology platform.
Meredith Corporation (2016-2021)
Meredith Corporation (2014-2016)
Meredith Corporation (2011-2014)