Alison Hoffman
Alison Hoffman is President of Starz Networks, the premium cable and streaming service owned by Lionsgate, where she oversees the network's domestic operations including programming, marketing, distribution, and subscriber acquisition. In her role, she has been a key architect of Starz's evolution from a traditional premium cable channel into a multi-platform streaming service, with a particular focus on content targeting underserved audiences — notably women and people of color — through series such as 'Outlander,' 'Power,' and 'P-Valley.' Her leadership has been central to positioning Starz as a differentiated premium brand in an increasingly competitive streaming landscape. Hoffman joined Starz after building a career in cable television and content distribution. Before ascending to the presidency, she served in senior roles within the company overseeing marketing and consumer strategy, helping to drive the network's subscriber base and brand identity. Her background spans both the creative and commercial sides of the television business, giving her a holistic view of how premium content is packaged, marketed, and monetized across linear and streaming platforms. As a senior woman executive in the media industry, Hoffman has been recognized for championing diverse storytelling and inclusive programming strategies. She has spoken publicly about the business case for content that reflects underrepresented audiences, and her tenure at Starz has coincided with some of the network's strongest brand recognition periods. Her work sits at the intersection of content, marketing, and distribution — making her a significant operator in the premium television and streaming media space.
Last updated Oct 2, 2026 by ATDb automated enrichment
- Years in industry
- 20 years
Bio
Alison Hoffman is President of Starz Networks, the premium cable and streaming service owned by Lionsgate, where she oversees the network's domestic operations including programming, marketing, distribution, and subscriber acquisition. In her role, she has been a key architect of Starz's evolution from a traditional premium cable channel into a multi-platform streaming service, with a particular focus on content targeting underserved audiences — notably women and people of color — through series such as 'Outlander,' 'Power,' and 'P-Valley.' Her leadership has been central to positioning Starz as a differentiated premium brand in an increasingly competitive streaming landscape. Hoffman joined Starz after building a career in cable television and content distribution. Before ascending to the presidency, she served in senior roles within the company overseeing marketing and consumer strategy, helping to drive the network's subscriber base and brand identity. Her background spans both the creative and commercial sides of the television business, giving her a holistic view of how premium content is packaged, marketed, and monetized across linear and streaming platforms. As a senior woman executive in the media industry, Hoffman has been recognized for championing diverse storytelling and inclusive programming strategies. She has spoken publicly about the business case for content that reflects underrepresented audiences, and her tenure at Starz has coincided with some of the network's strongest brand recognition periods. Her work sits at the intersection of content, marketing, and distribution — making her a significant operator in the premium television and streaming media space.
Expertise & education
Expertise
Education
- BA, University of Michigan
Speaking topics
Recognition
Notable achievements
- Led Starz's transformation into a multi-platform streaming service with a differentiated content brand targeting women and diverse audiences
- Oversaw marketing and brand strategy during the launches of flagship Starz series including 'Outlander' and 'Power,' which became signature franchise properties
- Elevated Starz's subscriber growth and brand recognition as President during a highly competitive streaming era