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Alison Fennah

Operator

Alison Fennah is a veteran European AdTech executive, best known for her decade-plus tenure leading IAB Europe, where she helped shape digital advertising standards, measurement frameworks, and industry policy across the continent — including work on the Transparency & Consent Framework (TCF). She currently serves as an Executive Business Advisor at IAB Europe. Earlier she was Managing Director of the European Interactive Advertising Association (EIAA) before its merger with IAB Europe. Her background spans digital research, audience measurement, and trade-body leadership, giving her credibility with both buy-side and sell-side stakeholders across Europe.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role
Executive Business Advisor
Company
IAB Europe
Based
London, United Kingdom
Boards
1
Years in industry
20 years

Bio

Alison Fennah is a veteran European AdTech executive, best known for her decade-plus tenure leading IAB Europe, where she helped shape digital advertising standards, measurement frameworks, and industry policy across the continent — including work on the Transparency & Consent Framework (TCF). She currently serves as an Executive Business Advisor at IAB Europe. Earlier she was Managing Director of the European Interactive Advertising Association (EIAA) before its merger with IAB Europe. Her background spans digital research, audience measurement, and trade-body leadership, giving her credibility with both buy-side and sell-side stakeholders across Europe.

Career

  • Executive Vice President

    IAB Europe · 2010-2020

  • Vice President, Business Intelligence

    IAB Europe · 2008-2010

  • Managing Director

    EIAA (European Interactive Advertising Association) · 2003-2008

Board memberships

IAB Europe (former executive leadership)

Expertise & education

Expertise

Digital Advertising StandardsPrivacy and Consent FrameworksAudience MeasurementProgrammatic AdvertisingEuropean Digital Advertising Policy

Education

  • Degree details not publicly confirmed

Speaking topics

European Digital Advertising Policy and RegulationDigital Measurement and Audience InsightsPost-Cookie Identity and First-Party DataProgrammatic Ecosystem Evolution

Recognition

Notable achievements

  • Led IAB Europe for over a decade, helping establish the Transparency and Consent Framework (TCF) and pan-European digital advertising standards
  • Built the European Interactive Advertising Association (EIAA) into a credible industry body before its merger with IAB Europe

Awards

Recognized as a leading figure in European digital advertising through various industry accolades during IAB Europe tenure

Publications

  • Various IAB Europe research reports and white papers on European digital advertising spend and standards (2008-2020)