Alicia Job

Alicia Job is a brand and creative strategy leader known for her work at the intersection of advertising effectiveness, brand building, and commercial creativity. At New Commercial Arts, the independent agency co-founded by James Murphy and David Golding, she contributes to a practice built around the belief that creativity and effectiveness are inseparable — a philosophy increasingly relevant in an AdTech landscape where data-driven targeting must be balanced with brand-building fundamentals. Her career has spanned senior strategy roles at respected agencies, where she developed expertise in helping brands navigate the evolving media and advertising ecosystem. Her work touches on how brands can maintain creative integrity and long-term brand equity while operating within increasingly programmatic and data-driven advertising environments. Job represents a generation of strategists who bridge traditional brand thinking with modern advertising technology realities, helping clients understand how to deploy media and creative in ways that drive both short-term performance and long-term brand value — a tension that sits at the heart of contemporary AdTech debates.

Last updated Aug 25, 2026 by ATDb automated enrichment · Connections updated Aug 31, 2026