Aleyda Solis

Aleyda Solis is one of the most recognized and respected figures in international SEO, known for her deep technical expertise, prolific educational content, and ability to make complex search concepts accessible to practitioners worldwide. As the founder of Orainti, a boutique international SEO consultancy, she has advised major global brands on organic search strategy, helping them navigate the complexities of multi-market, multilingual SEO at scale. Her work sits at the intersection of technical SEO, content strategy, and digital marketing — areas increasingly relevant to AdTech as organic and paid search converge. Solis has built an extraordinary public profile through consistent thought leadership: she authors the widely-read 'SEOFOMO' newsletter, hosts the 'Crawling Mondays' video series, and is a fixture on the international conference circuit, having spoken at events including SMX, BrightonSEO, MozCon, and Google events worldwide. She was named one of Search Engine Land's most influential people in search and has been recognized repeatedly by industry bodies for her contributions to SEO education and practice. While her primary domain is SEO rather than programmatic advertising, her influence is highly relevant to AdTech professionals given the growing importance of organic search in omnichannel strategies, the interplay between SEO and paid search, and her role in shaping how brands think about discoverability and audience acquisition. She is also a vocal advocate for diversity in the tech and digital marketing industries.

Last updated Jun 11, 2026 by ATDb automated enrichment