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Alexa Raff

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Alexa Raff serves as Chief Marketing Officer at goop, the lifestyle and wellness brand founded by Gwyneth Paltrow. In this role, she oversees the brand's marketing strategy across its e-commerce, content, and consumer product lines, steering a brand known for its culturally provocative positioning and loyal audience of wellness-oriented consumers. goop has grown from a newsletter into a multi-faceted media and commerce company, and Raff's CMO mandate spans brand marketing, consumer engagement, and the company's continued evolution as a premium lifestyle destination. She has been recognized as a marketing leader in the space, appearing as a speaker at Advertising Week New York 2026.

Last updated Oct 11, 2026 by ATDb automated enrichment

Role
Chief Marketing Officer
Company
goop
Based
New York, New York, United States

AI-drafted from public sources1 source cited

Years in industry
15 years

Bio

Alexa Raff serves as Chief Marketing Officer at goop, the lifestyle and wellness brand founded by Gwyneth Paltrow. In this role, she oversees the brand's marketing strategy across its e-commerce, content, and consumer product lines, steering a brand known for its culturally provocative positioning and loyal audience of wellness-oriented consumers. goop has grown from a newsletter into a multi-faceted media and commerce company, and Raff's CMO mandate spans brand marketing, consumer engagement, and the company's continued evolution as a premium lifestyle destination. She has been recognized as a marketing leader in the space, appearing as a speaker at Advertising Week New York 2026.

Expertise & education

Expertise

Brand MarketingLifestyle and Wellness MarketingContent CommerceConsumer MarketingE-commerceBrand Strategy

Speaking topics

Wellness brand marketingContent and commerce integrationLifestyle brand strategy

Recognition

Notable achievements

  • Serving as CMO of goop, leading marketing for one of the most recognized wellness and lifestyle brands globally
  • Featured speaker at Advertising Week New York 2026