Aimee Watters

Aimee Watters is a senior marketing and media executive at DICK'S Sporting Goods, where she leads the company's media and advertising efforts, including the development and growth of its retail media network, ScoreCard Media. In this role, she is responsible for shaping how one of America's largest sporting goods retailers leverages its first-party data and customer relationships to create advertising opportunities for brand partners, positioning DICK'S as a meaningful player in the rapidly expanding retail media landscape. Watters has built her career at the intersection of brand marketing and performance media, with a focus on connecting consumer insights to measurable advertising outcomes. Her work at DICK'S reflects the broader industry shift toward retailer-owned media networks, where endemic and non-endemic brands seek to reach high-intent shoppers through trusted retail environments. She has been instrumental in scaling the company's media monetization capabilities while maintaining alignment with the broader marketing organization. As retail media networks have become a dominant force in AdTech, Watters represents the operator class of leaders who are building these ecosystems from within major retailers. Her work spans programmatic advertising, audience targeting, and the strategic partnerships that define modern retail media, making her a notable figure in the convergence of retail and advertising technology.

Last updated Jun 24, 2026 by ATDb automated enrichment