Aimee Gerry

Aimee Gerry is a senior programmatic media operator at Dentsu UK, where she oversees programmatic and biddable media strategy, trading desk operations, and activation across a portfolio of major UK advertisers. She has established herself as a credible practitioner voice in conversations around supply path optimization, agency trading desk transparency, and the evolving dynamics between agencies, DSPs, and publishers in the UK market. Her career has been built within the agency holding company ecosystem, developing deep expertise in the mechanics of programmatic buying, bid strategy, and the operational complexity of running large-scale biddable media programs. Her focus on supply chain quality and transparency reflects broader industry priorities around reducing waste and improving accountability in programmatic spend. Gerry is recognized as an active contributor to UK AdTech industry dialogue, engaging with topics such as media quality, identity solutions, and the structural changes reshaping programmatic trading. Her role at Dentsu UK positions her at the intersection of agency strategy and hands-on programmatic execution.

Last updated Aug 5, 2026 by ATDb automated enrichment