Aimee Gerry

Head of Programmatic & Biddable Media at Dentsu UK

Represents the holdco agency programmatic leadership axis — a VP-level practitioner at a major agency network shaping how brands buy programmatically in the UK market.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Bio

Aimee Gerry leads programmatic and biddable media strategy at Dentsu UK, managing trading desk operations and programmatic activation across major UK advertisers. She is an active voice in industry discussions around supply path optimization and agency trading transparency.

Expertise

Agency Trading DeskProgrammatic StrategySupply Path Optimization