Aditya Goel

Aditya Goel is best known as a co-founder and President of InMobi, the Bangalore-headquartered mobile advertising platform that grew from a scrappy Indian startup into one of the most significant independent ad networks globally. As a founding team member, Goel has been central to InMobi's evolution from SMS-based mobile advertising into a full-stack programmatic platform encompassing a DSP, publisher monetization tools, retail media, and connected TV offerings. His leadership has been particularly influential in building scalable monetization infrastructure for publishers across Asia-Pacific, EMEA, and the Americas, helping InMobi compete with the duopoly of Google and Meta in mobile-first markets. Over his tenure at InMobi, Goel has overseen key product and business development initiatives that expanded the company's capabilities beyond traditional mobile display into performance marketing, in-app programmatic, and more recently, retail media networks and CTV in emerging markets. He has been a consistent advocate for privacy-first advertising solutions and alternative identity frameworks as the industry navigates the deprecation of third-party cookies and mobile identifiers. His work has helped position InMobi as a credible alternative to walled gardens for advertisers seeking reach in high-growth markets. Goel is regarded as one of the pioneering figures in the Indian AdTech ecosystem, having helped build InMobi at a time when mobile advertising infrastructure in emerging markets was nascent. His long tenure and operational depth across product, partnerships, and go-to-market strategy make him one of the most experienced operator-founders in the global mobile advertising space.

Last updated Sep 27, 2026 by the ATDb Editorial Team