AB
Aditya Bhelande
Executive
Represents the critical engineering leadership layer at a major public AdTech company navigating the retail media and cookieless transition — a long-tail technical figure with significant ecosystem impact.
Role: VP of Engineering, Bidding & OptimizationCompany: Criteo
Last updated Jul 24, 2026 by the ATDb Editorial Team
Bio
Aditya Bhelande leads engineering teams responsible for Criteo's real-time bidding infrastructure and machine learning-based optimization engines. His work spans server-side bidding architecture, auction dynamics, and the integration of retail media data signals into performance advertising. He is a key technical leader in Criteo's transformation toward a Commerce Media platform.
Expertise & education
Expertise
Server-Side BiddingML OptimizationRetail Media Infrastructure