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Adam Robinson

Evangelist

Adam Robinson is best known as the founder of Retention.com and RB2B, companies built around identifying anonymous website visitors and converting them into actionable leads for B2B marketers. His work sits at the intersection of identity resolution, email marketing, and demand generation — tools that help businesses retarget and re-engage potential customers who visit their websites without converting. He has become a prominent voice in the B2B SaaS and marketing technology space, particularly through prolific LinkedIn content where he documents his entrepreneurial journey, growth metrics, and product philosophy in real time. Before Retention.com, Robinson founded Robly, an email marketing platform he built and eventually sold. His trajectory reflects a pattern of bootstrapping SaaS businesses in the marketing and advertising technology ecosystem, with a focus on small and mid-sized business customers. He has been candid publicly about revenue milestones, fundraising decisions, and the mechanics of growing a product-led company. Robinson is widely followed in the marketing technology community for his transparent, founder-led content strategy — itself a case study in B2B brand building — and for his advocacy of bootstrapping over venture capital. His companies serve marketing and sales teams seeking to improve conversion and pipeline generation through identity-based targeting.

Company: Retention.comBased: Austin, Texas, United States

Last updated Nov 5, 2026 by ATDb automated enrichment

AI-drafted from public sources1 source cited

Years in industry
12 years

Bio

Adam Robinson is best known as the founder of Retention.com and RB2B, companies built around identifying anonymous website visitors and converting them into actionable leads for B2B marketers. His work sits at the intersection of identity resolution, email marketing, and demand generation — tools that help businesses retarget and re-engage potential customers who visit their websites without converting. He has become a prominent voice in the B2B SaaS and marketing technology space, particularly through prolific LinkedIn content where he documents his entrepreneurial journey, growth metrics, and product philosophy in real time. Before Retention.com, Robinson founded Robly, an email marketing platform he built and eventually sold. His trajectory reflects a pattern of bootstrapping SaaS businesses in the marketing and advertising technology ecosystem, with a focus on small and mid-sized business customers. He has been candid publicly about revenue milestones, fundraising decisions, and the mechanics of growing a product-led company. Robinson is widely followed in the marketing technology community for his transparent, founder-led content strategy — itself a case study in B2B brand building — and for his advocacy of bootstrapping over venture capital. His companies serve marketing and sales teams seeking to improve conversion and pipeline generation through identity-based targeting.

Expertise & education

Expertise

Identity ResolutionWebsite Visitor IdentificationEmail MarketingB2B SaaSDemand GenerationFounder-Led MarketingMarketing TechnologyLead Generation

Speaking topics

Bootstrapping SaaS companiesB2B identity resolution and visitor identificationFounder-led content and personal brandingEmail marketing and demand generation

Recognition

Notable achievements

  • Founded and scaled Retention.com and RB2B to significant ARR milestones as a bootstrapped company
  • Built Robly, an email marketing SaaS, and successfully exited the business
  • Grew a large LinkedIn following through transparent founder content, making his own growth journey a marketing channel