EVP, Ad Sales & Partnerships at NBCUniversal
Building Peacock's advertising infrastructure and advancing NBCUniversal's convergent TV and streaming ad strategy, helping establish ad-supported streaming as a premium advertising environment.
Last updated Feb 27, 2026 by AI Enrichment
Adam Epstein is a senior advertising executive at NBCUniversal, where as EVP of Ad Sales and Partnerships he has played a central role in building Peacock's advertising business from its launch into a competitive streaming ad marketplace. His work spans ad product development, programmatic infrastructure, and strategic partnerships that connect premium content with data-driven advertiser solutions across NBCU's digital portfolio. He is widely recognized within the industry for bridging the gap between traditional linear television and modern streaming advertising models. Epstein has been a key figure in NBCU's broader digital transformation, helping the company develop scalable, technology-forward advertising products suited to the streaming era. His focus on programmatic capabilities and audience-based buying has positioned NBCUniversal as a leader in convergent media advertising, enabling marketers to reach audiences across both linear and digital touchpoints with greater precision and accountability. His career reflects deep expertise in both the commercial and technical dimensions of large-scale media advertising, with a track record of building partnerships with major advertisers and technology platforms. Within the streaming advertising landscape, Epstein is considered an operator who has helped define what premium ad-supported streaming looks like at scale.
NBCUniversal