Aaron Fetters

Aaron Fetters is a marketing technology and data strategy executive best known for his work helping major brands build more effective, transparent data and technology infrastructures. As CEO of Transparent Partners, he leads a consultancy focused on helping marketers optimize their martech stacks, data strategies, and measurement capabilities to drive better business outcomes. Fetters previously held a prominent role at Kellogg Company, where he led analytics and insights functions and became a recognized voice on marketing measurement, data transparency, and the responsible use of consumer data. His work at Kellogg gave him deep experience in how large consumer packaged goods brands approach marketing effectiveness and attribution. He is regarded in the marketing and advertising industry as a thoughtful advocate for data transparency, clean rooms, and privacy-conscious measurement approaches, and has been a speaker and contributor on these topics at industry events and in trade publications.

Last updated Oct 25, 2026 by ATDb automated enrichment