YouTube’s uninterruptive “side-by-side” live streaming ads have been spotted in the wild

YouTube is testing a new ad format that reinforces the platform's mission to make its live streams more seamless. The new spots, dubbed side-by-side ads, are now showing up on a handful of YouTube streams. The side-by-side ads load in a separate video player that pops up directly below the active stream. Creators who take advantage of that format can run ad breaks without needing to actively interrupt their stream. YouTube first teased side-by-side ads last year, when the format earned a mention at the annual Made On event. Visit Tubefilter for more great stories.

Last updated Apr 24, 2026 by ATDb automated enrichment