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YouTube Wants to Be a Home, Not a Launchpad | ATDb

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YouTube Wants to Be a Home, Not a Launchpad

YouTube Wants to Be a Home, Not a Launchpad

AdweekMay 13, 2026Mark StenbergRead original

Last updated May 14, 2026 by RSS Ingestion

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After losing top talent to rival streamers for years, YouTube is finally fighting to keep them.