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You’re targeting the CMO. But what if the CMO isn’t the one shortlisting you? | ATDb

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You’re targeting the CMO. But what if the CMO isn’t the one shortlisting you?

You’re targeting the CMO. But what if the CMO isn’t the one shortlisting you?

Ad AgeMay 15, 2026Read original

Last updated May 15, 2026 by RSS Ingestion

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Research from Ad Age reveals that modern marketing investments are driven by committees where stakeholders across all levels shape vendor choices long before executives sign off.