Your TV Ads Might be Playing to an Empty Room: Viant CEO Tim Vanderhook

MIAMI BEACH, Fla. — At the Possible conference, where optimism flows as freely as rosé and every panel promises to reinvent advertising by Tuesday, Tim Vanderhook, co-founder and chief executive of Viant Technology, delivered a reality check. Some of your TV ads aren’t just underperforming. They are performing to absolutely no one. “We see 20 [...]

Last updated May 5, 2026 by ATDb automated enrichment