Your Airport Ride Is Now a Loyalty Program With Wheels: Lyft’s Jordan Glassberg

The humble rideshare trip has officially entered its luxury-era branding arc. According to Jordan Glassberg, vice president of partnerships and loyalty at Lyft, your ride to the airport is no longer just a ride. It is a “travel ribbon.” Your dinner reservation is a “moment.” Your Lyft account is becoming a loyalty wallet with tires. [...]