You Know Your Ideal Customer. But Can Your Media Plan Actually Reach Them?

Marketers today describe their ideal customers in extraordinary detail, with rich personas that go beyond basic demographics to include attitudes, motivations, values, preferences and even future intentions. But a media buyer still has to turn that persona into a handful of targetable attributes. And, ironically, the more specific the picture of an ideal customer becomes, […] The post You Know Your Ideal Customer. But Can Your Media Plan Actually Reach Them? appeared first on AdExchanger.

Last updated Oct 19, 2026 by ATDb automated enrichment