You know 5-Minute Crafts. Now meet its owner TheSoul Group, which is building a distribution powerhouse across 100+ YouTube channels, streaming, and MSN.

If you’ve been on the internet for more than five minutes, chances are you’ve seen a video from TheSoul Group. 5-Minute Crafts is its flagship, an uberviral DIY outlet that’s racked up tens of billions of views and 400+ million followers across social platforms like YouTube, TikTok, Instagram, Facebook, and Snapchat. Known for its high-energy, […] Visit Tubefilter for more great stories.

Last updated Jun 25, 2026 by ATDb automated enrichment