Yahoo Acquires Artifact News App, Plans Integration with Ad Platform

Yahoo announced the acquisition of Artifact, the AI-powered news aggregation app founded by Instagram co-founders, for an undisclosed sum. Yahoo plans to integrate Artifact's personalization technology into its content platforms and leverage the app's engagement data to enhance ad targeting capabilities.

Yahoo announced the acquisition of Artifact, the AI-powered news aggregation app founded by Instagram co-founders, for an undisclosed sum. Yahoo plans to integrate Artifact's personalization technology into its content platforms and leverage the app's engagement data to enhance ad targeting capabilities.