Wunderkind’s Adam Gendelman: Pause Ads Drive Twice The Attention Of Standard 60-Second Spots

CANNES, France — When a viewer pauses a TV show they’re streaming, they’re still in the room. They’re still looking at the screen, still mentally engaged. That moment, it turns out, is far more valuable to advertisers than the traditional commercial break viewers routinely use to check their phones or go to the fridge. “Pause […]

Last updated Sep 1, 2026 by ATDb automated enrichment