WPP Media’s Adam Shlachter: Gaming ‘Might Be Ultimate Environment’ for Retail Media

SAN JUAN, Puerto Rico — Gaming environments provide real-time, in-the-moment opportunities that could represent retail media’s ideal application, enabling brands to connect shopper behavior with gamer mindset during specific game states and moments of need. “Gaming might be one of the ultimate environments for retail media to pay off on its promise. It’s very much [...]

Last updated Mar 10, 2026 by ATDb automated enrichment