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Winners and losers: how LHF legislation is reshaping UK media spend | ATDb

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Winners and losers: how LHF legislation is reshaping UK media spend

Winners and losers: how LHF legislation is reshaping UK media spend

CampaignMay 13, 2026Read original

Last updated May 13, 2026 by RSS Ingestion

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As the the less healthy food ad ban takes hold, research suggests that TV advertising by confectionery, snacks and frozen food brands has declined sharply and that online publishing is suffering too. So where is the spend migrating to?