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Will ChatGPT ads become a meaningful part of the performance media mix?

Will ChatGPT ads become a meaningful part of the performance media mix?

Questions remain around whether LLM ads can be evaluated with the same rigor as the rest of advertisers’ media plans, writes AppFlyer’s Brian Quinn.

Last updated Apr 9, 2026 by ATDb automated enrichment

Source
Marketing Dive
Published
Apr 9, 2026
Topic
AppFlyer
Mentions
1