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Why we’re measuring creative ROI too narrowly

MarTechFebruary 25, 2026Kate Gundlach RobertsRead original

Last updated Feb 25, 2026 by ATDb automated enrichment

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Throughput metrics track efficiency but miss creative’s broader business impact. Measure creative’s revenue influence, brand equity and cost avoidance. The post Why we’re measuring creative ROI too narrowly appeared first on MarTech.