Why TV Wins: New Comcast Research Shows TV Multiplies Ad Recall, Engagement, and Action

New “TV Makes Memories” research shows TV supercharges search, social, and audio—driving up to 8.7× higher ad recall and stronger lower‑funnel results when combined. Comcast Advertising, the advertising division of Comcast, released new findings from its latest TV Makes Memories research, demonstrating TV‘s role as a full‑funnel driver of performance—and the engine that makes every other […]

Last updated Mar 31, 2026 by ATDb automated enrichment