Skip to content
Why The Role Of Planning Is Rebounding (Despite, Or Maybe Because Of, AI)

Why The Role Of Planning Is Rebounding (Despite, Or Maybe Because Of, AI)

The turnaround in the perception of planning's influence comes as advertisers and agencies grapple with consolidation, turnover and the increasing role of AI in the mix.

Source: MediaPostPublished: Oct 5, 2026

Last updated Oct 6, 2026 by ATDb automated enrichment