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Why Tecovas made a short film about Texas instead of a traditional ad | ATDb

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Why Tecovas made a short film about Texas instead of a traditional ad

Why Tecovas made a short film about Texas instead of a traditional ad

Marketing DiveMarch 10, 2026Chris KellyRead original

Last updated Mar 10, 2026 by RSS Ingestion

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The Western wear brand is following up a Super Bowl play with a 14-minute short by filmmaker Jeff Nichols that features actor Michael Shannon.